Engagement Models
Grow revenue with the engagement that fits where you are
Three ways to grow revenue, and two ways to find out which one you need. Every engagement starts with a diagnosis of what is stopping active buyers from reaching you — not a proposal.
We don’t sell marketing services. We build revenue systems that position around the buyer’s actual problem.
That distinction decides everything below it. A service is bought by the month and judged by the deliverable. A system is built once, instrumented properly, and judged by what it produces. The engagement models on this page are shaped by which stage of that system you are in — not by how many hours we would like to sell you.
- Diagnosis comes before scope. We do not quote a program until we can see what is actually broken.
- Positioning is the work, not the wrapper. The message is built around the problem the buyer is already trying to solve.
- Every model ends in proof. If an engagement cannot show what it produced, it is the wrong engagement.
Where to begin
Not Sure Where to Start? Start Here.
Most people arrive without knowing whether the problem is the traffic, the site, the phone, or the reporting. These two steps answer that before anyone talks about a program.
Free Revenue Assessment
Everything we can see from the outside, without touching anything of yours. What a buyer finds when they compare you to your competitors, and what makes them choose someone else.
What is working against you in public, and an ordered list of what to fix first.
Marketing System Audit
From $4,950
$1,000 credited toward your build if you contract within 30 days.
The paid engagement that goes inside. You give us access to your analytics, ad accounts, call records and CRM, and we establish what your marketing actually produced — the questions no one can answer from the outside.
Your cost per customer and your return on ad spend — or a precise list of what is blocking them.
The assessment is free because it is how we decide whether we are the right fit. If we are not, we will say so — and you keep the findings either way.
The audit exists to provide two numbers: your true cost per customer and your return on ad spend. You keep the findings whichever way you go, and $1,000 comes off your build if you contract within 30 days.
“Why do 80% of businesses fail in the first 36 months? Customer acquisition cost. If it costs you more to get a customer than they’re worth over their lifetime, you’re going bankrupt on ads.”
Kevin O’Leary, 11 February 2026
Engagement models
Three engagements. Pick the one that matches where you are.
These are not tiers of the same package and you do not work up through them. Each is a different engagement for a different stage. Most of the difference comes down to one thing: whether the measurement already exists.
What it costs depends on which engagement you need, and that depends on what already exists. Here is where each one starts.
Revenue Foundation
You are spending on marketing and cannot say what it produced. There is no measurement you trust yet.
Goal: build the measurement, then prove what is actually producing customers.
- Call tracking and attribution on every inbound call
- Call recording, transcription, analysis and scoring
- Multi-touch attribution across the path to close
- Custom reporting built on produced revenue, not activity
- High-intent demand capture on the terms buyers actually use
- Revenue leakage identified stage by stage
Available, not assumed
- Conversion-focused website
- CRM integration and revenue mapping
If you need attribution or reporting built, this is your starting point regardless of how long you have been running.
The build is the measurement itself: call tracking, attribution and reporting wired to produced revenue. You pay once to find out what is true, then monthly to act on it.
From $3,500 a month
plus a one-time build from $5,000
Revenue Acceleration
You already have measurement you trust. You want more of what is proven to work.
Goal: put more weight behind the campaigns, pages and offers already producing customers.
- Expanded high-intent demand capture into proven segments
- Landing page optimization and A/B testing where spend concentrates
- Budget allocation based on revenue rather than cost per lead
- Conversion path analysis and funnel leak identification
- Lead qualification and routing improvements
- Revenue-driven optimization on a fixed review cycle
Available, not assumed
- Conversion-focused website
- CRM integration and revenue mapping
Assumes attribution and reporting are already in place. If they are not, start with Revenue Foundation.
You already know what your marketing produces. This engagement is about producing more of it, and cutting what does not.
From $7,500 a month
plus a one-time build from $10,000
Revenue Optimization
You have measurement and you have scale. You want the same revenue to cost less.
Goal: continuous improvement in margin and cost to acquire a customer.
- Ongoing optimization aimed at cost per acquired customer
- Continuous A/B testing across the whole conversion path
- Budget weighed against margin by channel and service line
- Targeting refined toward the customers worth most
- Negative keyword and audience discipline maintained continuously
- Reporting at segment and service-line level
Available, not assumed
- Conversion-focused website
- CRM integration and revenue mapping
Assumes attribution and reporting are already in place. If they are not, start with Revenue Foundation.
For businesses spending enough that a few points of efficiency is worth more than the fee.
From $15,000 a month
plus a one-time build from $20,000
Scope sets the price, and we set scope after the assessment, not before it. Service area, number of locations, how much of the system already exists, and how much media you intend to run all move it. You will have a written scope and a fixed monthly number before you commit to anything.
Prefer to pay on results? Once your attribution is live and we have ninety days of baseline, we can move part of the fee onto performance — a share of the revenue we can trace to marketing, above the baseline we agreed at the start.
We offer this when two things are true: we can measure the outcome, and your team converts what we send. If calls go unanswered or follow-up is slow, we will say so and fix that first. We are not going to price on an outcome we cannot influence.
Not sure which
Three questions that usually settle it
Can you say, today, which marketing produced your last ten customers?
If no → Revenue FoundationYou can answer that — and you want more of what is already working.
If yes → Revenue AccelerationYou have volume and visibility. The problem is what each customer costs you.
If yes → Revenue OptimizationFit
Who We Work Best With
The system is built for businesses where the sale happens in a conversation, and where a missed call is a lost customer rather than a missed page view.
Home Services
Roofing, HVAC, plumbing, electrical, restoration and design-build — high-ticket jobs won or lost on the phone.
Medical & Dental
Practices measured in booked consultations, where front-desk handling matters as much as the ad that produced the call.
We work best with businesses that depend on phone calls, form submissions or booked consultations in local and regional markets. If your revenue arrives some other way, we will tell you early rather than take the engagement.
The bottom line
If You Can’t Trust Your Funnel, You Can’t Trust Your Growth.
Every decision downstream of your reporting inherits its accuracy. Budget moves, hiring, service expansion, whether this was a good quarter — all of it rests on numbers that either reflect what happened or do not. When the funnel cannot be trusted, none of those decisions can be either, and the cost of that is not a bad report. It is a year spent scaling the wrong thing.
Which engagement model you choose matters far less than whether the system underneath it can be believed. That is the part we fix first, in every model on this page.
Get started
Start growing revenue with the right engagement.
- We review your site, demand capture and call flow
- We show you where revenue is leaking today
- You leave knowing which engagement model fits — or that none does
No logins. No platform access. No obligation.
Free revenue assessment
Three fields. We’ll review your site, ad spend, and call flow, then show you where the trail breaks.
Get My Free Revenue AssessmentPrefer to talk now? Call 1 (209) 86-SMART