Home services
Home Services and Contractor Marketing, Measured in Signed Jobs
Every channel takes credit for the same job. Only one of them earned it.
Builders, remodelers, roofers, pool and design-build firms, and the trades that carry real ticket value. SmartXperiences instruments the path from ad to signed job so you know which spend produced the work.
Most digital marketing for home services stops at the lead. We follow each lead to the signed job and show which channel actually paid for itself.
The problem
The record breaks between the ad and the invoice.
Your ads run. Your phone rings. The call lands on a cell, gets written on a job ticket and closes in the field.
By the time the invoice is raised, the ad platform has claimed the lead, the SEO vendor has claimed the same lead, and the lead-gen service has claimed it too. All three are counted. The job only happened once.
That is not a reporting problem. It is a join that never gets made, and it is why nobody can tell you which line of spend to cut.
The difference
We measure to the signed job, not the lead.
We do not sell marketing services. We fix the system that turns demand into revenue, and we instrument it so the record survives the handoff from ad to phone to truck to invoice.
That produces cost per signed job, split by job type — because a service call and a full replacement should never share an average, and in most contracting businesses they currently do.
It also means the calls nobody answered stop being invisible. Those were paid for.
Where you fit
Pick your trade.
Each page covers the economics of that trade, what gets instrumented, and the questions owners ask first. More trades are being added.
Custom home builders
The largest single sale in home services, and almost nobody instruments it.
Design-build remodeling
A nine-month decision that closes long after the ad that started it.
HVAC
Replacements and installs, hidden inside a season of service calls.
Plumbing
Repipes and sewer work, averaged away inside drain calls.
Design-Build Landscaping
A season-long decision that outlives every attribution window.
Electrical
Panel upgrades, rewires and EV work, buried under low-ticket service volume.
Who this is for
Contractors past $1M where a single job is worth real money.
Owner-operated firms with demand already coming in and no clear line between what was spent and what was produced.
It is not for a company trying to create demand from nothing. We fix capture, not existence.
The proof
What this has produced elsewhere.
Straight answers
Questions contractors ask first.
Are you a marketing agency?
SmartXperiences is not your “traditional” agency that sells services and reports on activity. We build and instrument the system that turns existing demand into signed jobs, then hand you the record that proves which marketing produced them. If what you want is someone to run ads and send a monthly report, we are the wrong call.
Why measure signed jobs instead of leads?
Because leads are not comparable to each other. A service call and a full system replacement both count as one lead and are worth nothing like the same money. Cost per signed job, split by job type, is the number that tells you what to fund.
We already use call tracking numbers. Is that not the same thing?
A tracking number tells you a call came from a source. It does not tell you whether the call became a job, what the job was worth, or what it cost to win. The number is one input. The join is the product.
Our best work comes from referrals. Does marketing even matter?
Referral is often the last step rather than the first. People who are recommended still search your name, read reviews and look at your work before calling. Instrumenting it is how you find out which half did the work.
What does it cost?
We set scope after the audit, not before it. The assessment is free. The audit is priced after the assessment, and the audit fee is credited toward your build.
Can I talk to a contractor you have worked with?
Yes. We do not publish client names — we own the story, we do not own the brand. When you are ready to confirm what you have read, we will put you in direct contact with an owner in a business like yours. They have already agreed to take the call.
Get started
Fund the marketing that signed the job. Stop the rest.
- Where revenue is leaking, using your numbers
- What a signed job costs you to win, by job type
- Which calls you are paying for and losing
No logins. No platform access. Roughly 20 minutes.
Free revenue assessment
In one consult we will show you where revenue is leaking and which marketing is actually producing customers — using your own numbers.
Get My Free Revenue Assessment
Or call 1 (209) 86-SMART