Design-build landscape
Design-Build Landscaping Marketing, Measured in Signed Contracts
The ad that planted the idea in February signed the contract in June.
Outdoor living, hardscape and landscape design-build is project work with a season-long decision. SmartXperiences keeps the record open long enough to prove what produced it.
Most landscaping marketing is reported in enquiries and cost per lead. We report what each signed design-build contract cost to win, and which campaign started it, even when that was months earlier.
The problem
Your sales cycle outlives every attribution window you have.
A pool deck, an outdoor kitchen or a full yard redesign is a five-figure discretionary purchase. Homeowners think about it over a winter, look at photographs for months, ask a neighbour and get two other quotes.
By the time they fill in your form, every ad platform window that could have credited the work has closed. The enquiry gets logged as direct or referral, and the campaign that actually started it looks like it produced nothing.
Cut on that report and you cut the thing that fills next season.
More on measuring this: design-build marketing.
The difference
We hold the record open across the season.
We do not sell marketing services. We fix the system that turns demand into revenue, and we instrument it so a signed contract traces back to first touch, however many months earlier that was.
That produces cost per signed contract rather than cost per enquiry, and it separates a patio from a full design-build so the two stop sharing an average.
Consultations that were quoted and went quiet stay in the record instead of falling out of it.
What gets instrumented
Four connected capabilities, not a list of tactics.
SMART Click
Paid demand aimed at homeowners in the planning window, not only the ones ready to sign this month.
SMART Search
Organic and local visibility for the long photograph-and-idea research that precedes any call.
SMART Receptionist
Voice-enabled conversational AI that answers, qualifies scope and budget, and books the design consultation.
SMART Insights
The business intelligence layer that joins call data, ad platforms, forms and signed contracts into one record per customer.
Who this is for
Design-build landscape firms past $1M with project work already coming in.
Outdoor living, hardscape, landscape design-build and pool-adjacent construction.
This is not for maintenance or route lawn care. Those are a different business with different economics, and we do not build for them.
The proof
What this has produced elsewhere.
The design-build landscape case already runs on the results page.
Straight answers
Questions design-build owners ask first.
Are you a landscape marketing agency?
No. An agency sells services and reports on activity. We build and instrument the system that turns existing demand into signed contracts, then hand you the record that proves which marketing produced them. If what you want is someone to run ads and send a monthly report, we are the wrong call.
Do you work with lawn care and maintenance companies?
No. Maintenance is a route-density business measured in retention and stop density. Design-build is a long-cycle project business measured in signed contracts. They need different work, and this page is about the second one.
Our projects take a whole season to close. Does attribution survive that?
Ad platforms close their windows in 30 to 90 days, which is why seasonal project work gets credited to direct or referral. We hold the record open from first touch to signature, however long it takes.
Most of our work comes from referrals and past clients. Does marketing matter?
Referral usually starts it and your marketing closes it. A homeowner who is recommended still looks at your galleries, compares two other firms and reads reviews before calling. Instrumenting it is how you find out which half did the work.
Can you separate a patio job from a full design-build?
Yes, and blending them is a common way to misread a season. The tickets and the decision cycles are different.
What does it cost?
We set scope after the audit, not before it. The assessment is free. The audit is priced after the assessment, and the audit fee is credited toward your build.
Can I talk to a design-build firm you have worked with?
Yes. We do not publish client names — we own the story, we do not own the brand. When you are ready to confirm what you have read, we will put you in direct contact with an owner in a business like yours. They have already agreed to take the call.
Get started
Fund the marketing that signed the contract. Stop the rest.
- Where revenue is leaking, using your numbers
- What a signed contract costs you to win
- Which spend your season-long cycle has been hiding
No logins. No platform access. Roughly 20 minutes.
Free revenue assessment
In one consult we will show you where revenue is leaking and which marketing is actually producing customers — using your own numbers.
Get My Free Revenue Assessment
Or call 1 (209) 86-SMART