Remodelers and design-build
Home Remodeling Marketing That Tracks the Signed Contract
Be the remodeler they have already decided on before they call.
SmartXperiences puts you in front of homeowners while the project is still an idea, then shows you which marketing produced the signed contract — months later, when it finally closes.
Most marketing for remodeling contractors is judged on the leads it produced that month. We judge it on the contracts those leads sign, however long that takes.
The problem
By the time they call, your report has lost the thread.
A kitchen remodel is not a decision. It is a nine-month argument that ends in a phone call.
They saw your ad in March. They saved a photo in May. In August they asked a neighbor, searched your name, read three reviews and called. Your CRM writes down referral, because that is the last thing that happened, and the ad that started it gets cut at the next budget review.
Every attribution window your ad platform offers is shorter than your sales cycle. That is the whole problem in one sentence.
More on this: why more leads are not the goal for design-build.
The difference
We keep the record open as long as the job takes.
We do not sell marketing services. We fix the system that turns demand into revenue, and we instrument it so first touch survives the months between interest and signature.
When a contract gets signed, you will know what put the project in their head, what brought them back, what made them call, and what the signed job cost to win.
That is a different number from cost per consultation, and it is the only one that tells you what to fund next year.
What gets instrumented
Four connected capabilities, not a list of tactics.
SMART Click
Paid demand aimed at homeowners in the planning window, not just the ones ready to sign this week.
SMART Search
Organic and local visibility for the searches people run while they are still deciding whether to do it at all.
SMART Receptionist
Voice-enabled conversational AI that answers, qualifies scope and budget, and books the consult.
SMART Insights
The business intelligence layer that joins call data, ad platforms, forms and signed contracts into one record per customer.
Who this is for
Remodelers and design-build firms past $1M with demand already coming in.
Kitchen and bath, whole-home, additions, design-build, or a mix.
It is not for a firm trying to create demand from nothing. We fix capture, not existence.
The proof
What this has produced elsewhere.
Straight answers
Questions remodelers ask first.
Are you a remodeling marketing agency?
No. An agency sells services and reports on activity. We build and instrument the system that turns existing demand into signed contracts, then hand you the record that proves which marketing produced them. If what you want is someone to run ads and send a monthly report, we are the wrong call.
Our leads take six to nine months to close. Can you actually track that?
That is the reason to do this. Ad platforms close their attribution windows in 30 to 90 days, which is why long-cycle work gets credited to referral or direct. We hold the record open from first touch to signature, so the ad that started a job in March still gets credit when it signs in November.
Most of our work is referral. Does marketing even matter?
Referral is often the last step, not the first. When someone asks a neighbour and then searches your name, reads reviews and looks at your portfolio before calling, the referral got the conversation started and your marketing closed the doubt. Instrumenting it is how you find out which is which.
We already count consultations booked. Is that not enough?
Consultations are a volume number. Two firms can book the same number and one signs a third more work at twice the ticket. What you need is what a signed contract cost to win, by project type.
Do you do remodeling SEO as well as paid?
Both. Neither is the product. What you are buying is the record that shows which one produced the signature.
What does it cost?
We set scope after the audit, not before it. The assessment is free. The audit is priced after the assessment, and the audit fee is credited toward your build.
Can I talk to a remodeler you have worked with?
Yes. We do not publish client names — we own the story, we do not own the brand. When you are ready to confirm what you have read, we will put you in direct contact with an owner in a business like yours. They have already agreed to take the call.
Get started
Fund the marketing that signed the contract. Stop the rest.
- Where revenue is leaking, using your numbers
- What a signed contract costs you to win
- Which spend your long sales cycle has been hiding
No logins. No platform access. Roughly 20 minutes.
Free revenue assessment
In one consult we will show you where revenue is leaking and which marketing is actually producing customers — using your own numbers.
Get My Free Revenue Assessment
Or call 1 (209) 86-SMART