Replacing your marketing agency
Marketing Agency Not Delivering Results? Before You Replace It, Find Out What It Produced
Leave with a written report showing which marketing produced your customers.
By Andy Yudin, Founder, SmartXperiences · Updated
The short answer
If your agency can’t tell you which marketing produced your last ten customers, it isn’t delivering results you can verify. Before you replace it, trace every call and form to the job it became. Then you know what to keep, what to cut, and what the next agency must answer for.
The problem
How do I know if my marketing agency is working?
The reports are green. The phone rings. Revenue hasn’t moved.
Ask your agency three questions: which campaigns produced your last ten customers, what a customer costs you by channel, and how many calls went unanswered last month. If they can’t answer, you’re paying a retainer for reports that never mention customers.
Most owners replace marketing agency after marketing agency and get the same reports. The agency changes. The measurement doesn’t.
Before you switch
Should you fire your marketing agency?
Not until you know what it produced. Some agencies are doing good work that nobody can see. Others are reporting activity and calling it results. The record tells you which.
What should the next agency be accountable for?
- Cost per customer by channel, not cost per lead
- Revenue traced to the campaign that produced it
- Every call answered, recorded and tied to a job
- Your accounts and data, owned by you
The comparison
What you pay for, and what you get back
| Typical agency | Lead vendor | SmartXperiences | |
|---|---|---|---|
| You pay for | A monthly retainer for services | Leads, by the lead | A system, scoped after the audit |
| Reports show | Clicks, traffic, rankings | Lead counts | Customers and revenue by source |
| Success means | Activity delivered | Leads delivered | Cost per customer |
| Phone calls | Counted, rarely tied to a job | Not followed after delivery | Recorded, scored and tied to the job |
| Your data | Often held in the agency’s accounts | Stays with the vendor | Yours |
How it works
What happens in the free assessment?
- You send the request. Name, email, website and up to three competitors. Under five minutes.
- We review your site, ad spend and call flow. No logins, no platform access.
- We walk you through it. Where revenue is leaking and what we’d examine first. You keep the findings.
The proof
What measuring first has produced
Straight answers
Questions owners ask before they switch
Is SmartXperiences a marketing agency?
No. An agency sells services and reports activity. We build the record that shows which marketing produced your customers, and what each one cost.
Are there marketing agency alternatives that report revenue?
Yes. Instead of hiring another agency on the same terms, you can measure first. Once every call and form is tied to a sold job, any agency or in-house team can be held to cost per customer.
What should I know about marketing agency contract cancellation?
Read the termination and notice terms before you give notice. Then confirm who owns your ad accounts, website, analytics and call tracking numbers. Ownership matters more than the end date.
What should I get from my agency before I leave?
Admin access to your ad accounts, analytics, website and tag manager, plus your call tracking numbers and lead history. Without them, your next agency starts blind.
Can I get a second opinion on my current agency?
Yes. That is what the free assessment is. We review your site, ad spend and call flow, and show you what the marketing is producing. You keep the findings either way.
What does it cost?
The assessment is free. Anything after it is scoped and priced after the audit, not before.
Can I talk to a client you have worked with?
Yes. We’ll introduce you directly to an owner we work with once you’ve completed the assessment.
Get started
Know what your marketing produced. Then decide.
- Which marketing produced your customers
- What a customer costs you by channel
- Which calls you are paying for and losing
No logins. No platform access. No obligation.
Free revenue assessment
A second opinion on your marketing, using your own numbers.
Get My Free Revenue Assessment
Or call 1 (209) 86-SMART