LASIK and vision
One procedure, one chance. Know what it cost to win.
LASIK buyers compare on price, read for months and convert once. SmartXperiences shows you which marketing produced the booked procedure, not just the enquiry.
The problem
A field competing on price, measured on enquiries.
LASIK has almost no repeat business. One patient, one procedure, and a decision made after weeks of comparing surgeons, technology and price.
Most practices measure the enquiry and the free screening. But screenings are cheap to generate and easy to fill with people who were never going to proceed — price shoppers, patients who turn out not to be candidates, and no-shows.
Judged on enquiries, the campaign producing the least qualified traffic often looks like the best one.
The difference
We measure to the procedure.
We do not sell marketing services. We fix the system that turns demand into revenue, and we instrument it so a booked procedure traces back to the ad, the page and the call that produced it.
That gives you cost per booked procedure and screening-to-surgery conversion by source, which is the only pair of numbers that tells you where qualified patients come from.
Candidacy failures stay in the record too, so you can see which sources send people who were never eligible.
What gets instrumented
Four connected capabilities, not a list of tactics.
SMART Click
Paid demand aimed at people comparing surgeons, not people comparing prices alone.
SMART Search
Organic and local visibility for the technology, safety and cost research that precedes any call.
SMART Receptionist
Voice-enabled conversational AI that answers, screens for candidacy and books the consultation.
SMART Insights
The business intelligence layer that joins call data, ad platforms, forms and booked procedures into one record per patient.
Who this is for
Refractive practices past $1M with screenings already booking.
LASIK, SMILE, PRK, ICL and refractive lens exchange, single-site or multi-site.
It is not for a practice trying to create demand from nothing. We fix capture, not existence.
The proof
What this has produced elsewhere.
We do not publish client names. The results page carries the cases we can show — and when you are ready to confirm them, we will put you in direct contact with an owner in a business like yours.
Straight answers
Questions refractive practices ask first.
Are you a LASIK marketing agency?
No. An agency sells services and reports on activity. We build and instrument the system that turns existing demand into booked procedures, then hand you the record that proves which marketing produced them. If what you want is someone to run ads and send a monthly report, we are the wrong call.
We fill screenings easily. Why is that not the right metric?
Because screenings are the cheapest thing in your funnel to generate and the least predictive. What matters is how many convert to surgery, and that rate varies enormously by where the patient came from.
A lot of enquiries turn out not to be candidates. Is that a marketing problem?
Partly, yes. If one source produces a materially higher share of ineligible patients, you are paying to fill clinical time that could never convert. That only becomes visible when candidacy outcomes are attributed back to source.
Our market competes hard on price. Can attribution help with that?
It tells you which sources bring patients who choose on something other than price. Those are the ones worth more budget, and on an enquiry-count report they usually look like the expensive ones.
How do you handle patient privacy?
SmartXperiences can configure HIPAA-supporting call-tracking workflows for healthcare clients. We operate under a Business Associate Agreement with our call-tracking provider and execute a Business Associate Agreement directly with each practice before processing protected health information. HIPAA compliance is a shared responsibility. SmartXperiences manages the call-tracking systems and workflows within our control; each practice remains responsible for its own privacy policies, workforce practices, authorizations, and legal compliance.
How do you measure campaign performance without sharing patient information?
Attribution needs to know which campaign produced a qualified call—not who the caller is or why they called. Calls are matched to campaigns and scored inside the call-tracking platform. Advertising platforms receive only the conversion data approved for the engagement—not call recordings, transcripts, or information provided by the caller. That gives Google and Meta a conversion signal they can optimize against. The configuration is verified for each engagement before patient calls are recorded.
What does it cost?
We set scope after the audit, not before it. The assessment is free. The audit is priced after the assessment, and the audit fee is credited toward your build.
Can I talk to a practice you have worked with?
Yes. We do not publish client names — we own the story, we do not own the brand. When you are ready to confirm what you have read, we will put you in direct contact with an owner in a practice like yours. They have already agreed to take the call.
Get started
Fund the marketing that booked the procedure. Stop the rest.
- Where revenue is leaking, using your numbers
- What a booked procedure costs you to win
- Which screenings you are paying for and losing
No logins. No platform access. Roughly 20 minutes.
Free revenue assessment
In one consult we will show you where revenue is leaking and which marketing is actually producing patients — using your own numbers.
Get My Free Revenue Assessment
Or call 1 (209) 86-SMART